Why our Global Media approach and not focused on a particular market?
Media is boundaryless and not restricted to any specific geography. Media is the cardiovascular system by which advertising, the blood of capitalism, travels. That explains why MediaInternet chose the global media marketplace from the outset instead of focusing on a given geographical location. This approach is now paying off and we are currently developing applications for several international media markets, including the US and China. Our intense knowledge of these markets has thus become one of our greatest assets.
Why do we use HTML and not desktop technologies?
The Web is the only truly ubiquitous comunication tool. It grows faster than any other platform and can be deployed far more effectively. There is no other communications technology with this capability or capable of replacing it. That explains MediaInternet ´s web based phylosophy. This challenging environment combining technologies such as Active Server Pages, JavaScript and ActiveX with Microsoft SQL Server result in faster applications, closely resembling the usability of desktop software.
Why cross-media and not just one or two, like newspapers and magazines?
No man is an island. No message happens in a vacuum. No marketing campaign is complete or efective when only one or two media are used. Multimedia concerns cover the globe, and reign supreme. We build and design systems to address the requirements of assorted media organizations, ad agencies and/or advertisers. Our users can access not just one or two media directories or online planning tools. We enable them to access seven different media categories, planning the language of publishers, broadcast outlets, media buyers, web content producers, even out-of-home media players.