A multi-faceted approach
According to our own sources - MediaDirectories, the most up-to-date media directory in the US - there are more than 37,000 relevant advertising media in the United States alone if one adds up the following categories: Radio and TV stations and their networks; cable systems and interconnects; consumer and business magazines; local and national newspapers; online and outdoor properties.
Altogether, the media mossaic represents an industry whose main source of income is the sale of advertising space, time, sponsorships, cross-media packages and impressions.
At the other end of the media spectrum large advertising pools, agencies, marketers and specialized media buyers endeavour to purchase the market offerings using a disparate number of applications, databases and tools. Most of this information is processed by hand. This is not only costly for the buyers but also generates unnecesary inneficiencies generating a purchase barrier which also negatively affects the seller. MediaInternet simplifies the buy / sell process using the Web and web based applications.
Information travelling on paper or on its digital equivalent, Acrobat PDF files, poses a major hurdle both from a buyer as well as a seller´s point of view. In the globalized environment where most business transactions are Web based, media people often ask themselves why there isn't a single system which enables simultaneous online planning, buying and communications between a large number of media players.
At MediaInternet we have designed applications that enable media concerns, both public as well as private, to create and publish, either in www.MediaDirectoriestools.com or their own website, online media kit catalogues. These online media portals, or smart media kits, allow buyers to post an order, send and receive messages, and close transactions.
For buyers we have built MediaDirectories, an online media directory that allows them to create media lists, send RFPs, plan broadcast, print, web and outdoor campaigns and keep track of orders.
For both the buyer and the seller, plus the representatives, we have built the Media Sales and Representation suites, a broadly developed CRM set of applications that allow them to go after clients proactively and using the Web.