Working together to drive sales

The integrated advertising sales solution from MediaInternet helps media companies and advertising agencies consolidate disparate sales departments. By breaking down silos and integrating account information, your sales team can offer proposals that leverage multiple media outlets. Now your team can build complete advertising packages to best serve the client’s needs.

A proven partner

The integrated advertising solution from MediaInternet is backed by:

• The experience of having integrated our own advertising processes by enabling a single system to manage purchasing, production, placement and tracking across the company
• Numerous implementations, successfully integrated throughout a wide range of industries
• A worldwide team of business consultants, application developers and project managers that provide the strategic planning and system integration expertise required to plan and deploy an end-to-end advertising sales solution

Building an integrated organization

The integrated advertising sales solution from MediaInternet can help you create a system that enables a single view of the customer so your sales teams can leverage multiple media outlets.

The first step in this solution is to address four main stumbling blocks that affect process and information integration:

• Identify and remove duplicate functions
• Restructure sales force to enable cross-platform deal-making
• Implement systems to increase visibility and value across the enterprise
• Streamline systems to integrate teams and simplify processes

Once this step is complete, you can more efficiently gather and leverage internal and external data to build a comprehensive view of the client. These include:

• Media outlet demographics
• Industry trends
• Competitive data and benchmarks
• Client’s brands
• Client’s financials
• Client’s public relations and other marketing activities
• Contact management data
• Past relationships and contacts
• Performance ratings
• Total agency spend and attendant discounts
• Rate decreases
• Contract management
• Fulfillment
• Feedback

Experience equals success

We have implemented the integrated advertising sales solution within our organization. At MediaInternet , our custom implementation links internal spend and campaign data with agency information and competitive intelligence to deliver an integrated desktop advertising management system.

For a major New York newspaper, we provided customer analysis and operational assessment to develop a strategy for integrating their traditional classified ad sales with new Internet opportunities.

We have also helped a leading North American television broadcasting and newspaper publishing company consolidate sales operations across cable, network and print sales forces. With stakeholder interviews and best practice analysis, we were able to help the company achieve organizational and operational efficiency across the enterprise advantage

The payoff

The integrated advertising sales solution from MediaInternet can help lower costs and increase revenue.

• Increase sales volume by offering packages that include multiple media outlets
• Decrease selling costs by consolidating sales teams
• Increase revenues by garnering a higher share of the client’s advertising budget
• Lower operational costs by integrating information across the enterprise