Integrate all sales efforts into one coordinated push...

MediaInternet serves the media public via the Web. Newspaper publishing companies can use tools to manage media kit content both as a means of promotion and sales. What's published in MediaDirectories can also be used to generate proposals, feed the "Advertise With Us" section of the corporate website or create media kit PDFs in minutes. MediaInternet manages display, classified and preprinted ads, as well as billing, accounts receivable, contracts, marketing and sales force automation.

Making Display Advertising More Profitable

Build efficiencies while increasing sales volume. Reduce the cost of ad order entry with a system that eliminates tedium, adds speed, and improves accuracy. Arm your sales and marketing team with MediaInternet Integrated Marketing and Sales Force Automation to launch your sales to a new level. The result: a better bottom line for your newspaper.

High Performance Ad Order Entry Cuts Costs

Enter and manage ads with a minimum of keystrokes. Fast and accurate order entry is achieved through an intuitive interface. Business rules are deployed automatically by MediaInternet . This results in automatic rating, contract selection, and revenue allocation, thereby further increasing speed and ensuring accuracy. Customizable entry screens, a visual calendar, and a powerful rating engine make ad taking easy and profitable.

Intuitive Scheduling

Ad schedules can be entered manually, with shortcuts, or with a calendar. Special options, such as standby and til forbid scheduling, are also available. Group buys and forced buys allow the customer to place an ad in more than one publication, in print or online, from a single ad order, and shortcuts can be created for common group buy placements.

Ad Rate Calculation

As ad content is entered, the total cost of the ad is dynamically calculated and displayed. Discounts can be applied to a user profile when appropriate. However, every discount and premium is tracked and reported on. For any customer, over any period of time, you can see the total discounts given, when they were applied, and who authorized them. Rates can even be customer-specific. For every ad entered, a price explanation provides a detailed rundown of charges, allowing the sales rep to see exactly how the rate was calculated

Unsurpassed Rating Capabilities

If you can think it, MediaInternet can rate it. Even the most demanding rating rules are easily assimilated and controlled. Rates and rules are established at the supervisory level. MediaInternet then rates ads accordingly, automatically selecting the proper contract, rate code, level, and interaction without additional input from the ad taker. MediaInternet Interactive Pricing allows you to define advanced cross-selling rules to automatically pick up discounts, and package pricing during order entry.

Sell Display Ads Across Multiple Products or an Entire Enterprise

Quickly and easily schedule ads that include cross-sells and package buys. Revenue allocation is automatic and instantaneous. Reporting and tracking may be done by product, by newspaper division, or across an entire multi-division publishing enterprise.

Versatile and Powerful Contract Management

Track bulk, frequency, insert, and dollar volume commitments in any combination. MediaInternet contracts may be specific to one publication and product type, or may combine multiple publications and product types into a single contract. Effortlessly generate compliance and violation reports. Calculate and select short rates/rebates. Advertisers may track compliance via the MediaInternet web based customer service center.

Build Markets with Powerful Sales and Marketing Tools

Use MediaInternet modules to build new business and nurture your existing customer base. MediaInternet utilizes a common database for advertisers and prospects, and imports from outside prospecting sources such as Dun & Bradstreet Marketplace™, Equifax, or infoUSA. Powerful email, fax, mail, and telemarketing campaigns are defined and deployed. Highly effective contact management tools are delivered to sales reps at their desktop, palmtop, or across the web.

Reporting - Get What You Want, When You Want It!

In seconds, easily define and generate any advertising report: detailed, summary, or comparative. Quickly select the elements to include, indicate your sorting and filtering preferences, and your report appears instantly on the screen. Report on classified and display advertising together or separately. Report by salesperson, territory, division, publication, edition, section, date, ad type, advertiser, SIC code, day of week, promotion, or any user definable elements.

A Proven Track Record of Delivering Cutting Edge Technology

Since MediaInternet released the industry's first Web based advertising system over a decade ago, the company has continued a tradition of leveraging the most effective and current technologies. The corporate mission is maximizing the profitability and productivity of media sales departments.

Display Ads and Preprints

Display ad orders can easily be booked in the Media Sales Suite. Simple display ads can be input directly into the Ad Content window, while space can be reserved for more complex ads and includes full pre-print scheduling capabilities. The booking form includes information fields such as Insert Type, Weight, Page Count, Colors, Paper Used, and Sides Used for "we-prints." Pre-prints can also be linked to distribution codes and booked as group buys, with predetermined counts based upon demographics.