WWWeb based applications

The Internet, by nature is called the World-Wide-Web because it addresses a global market. Internet applications have the infrastructure and capability to support users with different language and cultural requirements. Designing and developing a global application can be a daunting task even for the most experienced developers. They are required to have an understanding of the fundamental concepts of implementing a global architecture into the design of their application. Developers need to design and write code capable of supporting multiple end users with different character sets and locale preferences. The application must be able to interact and synchronize with the locale model in the database server. The complexity associated with the different globalization concepts, can make building and supporting a global Internet application quite a challenge for many companies.

The global media challenge

When it comes to media, things get even more complicated. As an example let's analyze what happens with newspapers space: while in the United States the S.A.U. (Standard Advertising Units) system is takinng a strong foothold, in most other countries there's no single standard for the way space is sold. The mixture spans picas, inches, centimeters, modules, fixed sizes and agate lines. Each newspaper also has different column rules and gaps, paper sizes and bleeding conditions. MediaInternet has managed to combine all these situations in its print ratecards, which by the way work very differently when magazines are considered.

When you jump into other categories, such as broadcast you enter a whole new different ball game. Not that anyone reading this wouldn't know the difference between radio, TV and cable, but let me make it very clear. It's like since that football is similar to baseball and basketball because they're all played using a ball. We understand the differences and develop applications that feel right for the job at hand.