A multi-sided approach

At MediaInternet we think of the media business as something that happens on several functional planes and angles. In this business everyone's equally important, but differentiation is the key. In recent past some players treated media as a commodity that could be sold and bought like copper wire. Thus, the unsold inventory model came to be. Failure follows bad ideas closely. Media is an extremely sensitive subject, made of a wide variety of situations.

Replacing paper based transactions

In the United States there are over 30,000 relevant advertising media. Radio, TV stations and their networks; cable systems and interconnects; consumer and business magazines; local and national newspapers; online and outdoor properties. Altogether, they make a big industry whose main source of income is the sale of advertising space, time, sponsorships, cross-media packages and impressions. You name it.

At the other end there's a large pool of advertisers, agencies, marketers and specialized media buyers trying to buy what's on the market using a disparate number of applications, databases and tools. Most of this information is processed by hand, using Microsoft Excel or other spreadsheets. This is bad for the buyer, because of the amount of work involved. But it's worse for the seller, since it builds a barrier to purchases. MediaInternet simplifies the buy / sell process using the Web and web based applications.

Information travelling on paper or on its digital equivalent, Acrobat PDF files poses a major hurdle in the way of conducting business both from a buyer and a seller point of view. In a world in which most transactions are actively being conducted on the Web, people are puzzled that no one has came up with a system that can enable online planning, buying and communications with a large number of media, all at the same time.

At MediaInternet we have built applications that allow media companies to create an online media kit catalogue, publish it on our MediaDirectories or on their own website. These online media portals, or smart media kits, allow buyers to post an order, send and receive messages, and close transactions.

For buyers we have built a MediaDirectories that allows them to make media lists, send RFPs, plan broadcast, print, web and outdoor campaigns and keep track of orders.

For both the buyer and the seller, plus the representatives, we have built the Media Sales and Representation suites, a broadly developed CRM set of applications that allow them to go after clients proactively and using the Web.