Summary

These days, in the business of advertising and media everything seems to be happening only on the Web, though the Internet will only represent 15% of all advertising transactions by the year 2015. So, until then and beyond, someone has to take care of making tools for newspapers, magazines, broadcast television, cable television, radio, outdoor and obviously, the Web.

There’s no doubt that traditional media will coexist for many years alongside the Internet and deeply immersed in it, evolving and changing to adapt to the market. Cross-media is not just a fancy word: it’s the name of the mix that will happen as some media are replaced, new ones are created and others are revamped, and we intend to be there making the tools to make it easier for advertisers and media to buy and sell from each other across all the old and the new media categories.

Ad agencies, marketing departments, marketing studios, PR firms will also be founded, reinvented, thrive, mutate to become more competitive, adopting new business models: we will be building the applications for these people as well, integrating their businesses with those of others building the best transactional and networking platform for advertising around the globe.

Management

Charlie Deane, 42, founded MediaInternet in September of 1999 to take advantage of the lack of advertising technology infrastructure for traditional and online media. Prior to this, he founded his own ad agency in 1990, out of the opportunities he identified while working at Ogilvy, an advertising agency of the WPP conglomerate, aprticularly those related with the incipient technologies that were emerging at that time, such as desktop publishing and offline video editing tools. The ad agency, Charlie Deane & Co. was sold in 2000 with a portfolio of 6 major Argentine accounts.

Charlie has setup or participated in the setup of companies in the agriculture, e-commerce and travel sectors. Currently he consults with media, e-commerce, travel and advertising companies in e-commerce, infrastructure and marketing strategies. He graduated as an Architect at the University of Buenos Aires in 1990.